New FMCG line: everyday essentials made in Accra

Our first own-label FMCG range — everyday food essentials produced and packed in Accra — begins rolling out to retail partners this quarter. The launch line includes Agrospora Pure Vegetable Oil and Everyday Tomato Paste.

Every product in the range is built on a simple brief: quality a family can trust, at a price a family can afford. Raw materials are sourced from our own agro network wherever possible, shortening the chain from farm to factory.

“We have spent years moving other people's products across Ghana,” said our FMCG lead. “Now we are putting our own name on the shelf — and we intend to earn it, one household at a time.”

The range will be available through our 500+ retail and wholesale partners, with household and personal care lines to follow.